This Retailer Went From Zero To $2 Billion In Four Years
The few startups that grow rapidly to over $1 billion in revenue are almost never in retail, they’re usually in technology or other industries. Retailers that grow so fast are normally unsustainable, I try not to even comment about them.
Except for this one. I can’t recall ever seeing anything like it. It has grown so fast and so high that it’s worth looking at. Growth like this has to have tapped into an underlying need that most other industry people didn't see. If you want to understand consumers and you find companies like this, it's worth looking at more closely because there's probably a trend or a need they're serving that's not otherwise apparent.
It's not easy to figure out what that kind of growth reveals, sales growth numbers on their own don’t explain why consumers do what they do. It means consumers are up to something different and it’s up to the observer to figure out what that is.
Reaad more here
Except for this one. I can’t recall ever seeing anything like it. It has grown so fast and so high that it’s worth looking at. Growth like this has to have tapped into an underlying need that most other industry people didn't see. If you want to understand consumers and you find companies like this, it's worth looking at more closely because there's probably a trend or a need they're serving that's not otherwise apparent.
It's not easy to figure out what that kind of growth reveals, sales growth numbers on their own don’t explain why consumers do what they do. It means consumers are up to something different and it’s up to the observer to figure out what that is.
Reaad more here
Comments
Post a Comment